Hey, I’m Madeleine!
I spend my time writing copy, designing things, and learning about marketing and brand.
About Me
I study marketing, data science, and philosophy. I can read Aristotle and a spreadsheet with equal attention, and I’m interested in what happens when those ways of thinking meet.
I’m still figuring out exactly where I want to land. What I know is that I’m drawn to work that sits close to brand, work that involves language, design, perception, and the way ideas are translated into things people actually experience. I’m curious about the different paths that could take, whether that’s marketing, brand strategy, or something adjacent that values both thinking and making.
Most of my experience so far has been hands-on. I’ve worked across copywriting, design, and SEO, often moving between conceptual thinking and practical execution. I like being close to the details, writing and refining language, structuring information, and paying attention to how people discover and interpret brands in real life.
I’m early in my career and intentionally leaving room to explore. Right now, I’m focused on building range, developing judgment, and learning what kind of work I want to grow into over time.
Copper Cow Coffee
Copywriting & SEO
Writing and refining product and brand copy with a focus on clarity, tone, and search visibility. Work included on-site content, SEO optimization, and supporting language for seasonal and campaign-driven initiatives.
Previous Work
Soundry Health
Brand Positioning & Sales
Shaped brand language and positioning through conversations with customers for a healthcare technology startup. Work spanned website copy, messaging frameworks, and sales-facing materials. Focused on making a complex product clearer and more approachable.
What I'm good at!
Taking ideas seriously enough to think them through
Combining creative instinct with clear, practical decision making
Caring about the details that shape how something is experienced
Approaching each project as something to learn from and improve
Tools I use
Figma · InDesign · Airtable · Asana · Excel · Google Analytics